:root {
  --ink: #0a0d0e;
  --ink-2: #111516;
  --ink-3: #181d1e;
  --paper: #f5f2ea;
  --paper-2: #ebe7dc;
  --white: #fffdf8;
  --lime: #b9ee00;
  --lime-soft: #d4ff43;
  --lime-dark: #657d00;
  --orange: #ff8b42;
  --line: rgba(10, 13, 14, .15);
  --line-dark: rgba(245, 242, 234, .14);
  --muted: #686d66;
  --muted-dark: #a8aea5;
  --radius: 18px;
  --radius-lg: 28px;
  --shadow: 0 24px 70px rgba(6, 8, 9, .12);
  --shell: min(1240px, calc(100% - 48px));
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--ink); }
body {
  margin: 0;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  background: var(--paper);
  color: var(--ink);
  font-size: 16px;
  line-height: 1.58;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img, svg { max-width: 100%; height: auto; }
button, input, textarea, select { font: inherit; }
button { cursor: pointer; }
::selection { background: var(--lime); color: var(--ink); }
.shell { width: var(--shell); margin-inline: auto; }
.narrow { max-width: 880px; margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; left: 14px; top: 14px; z-index: 9999; background: var(--lime); color: var(--ink); padding: 10px 14px; border-radius: 10px; transform: translateY(-150%); font-weight: 800; }
.skip-link:focus { transform: none; }
:focus-visible { outline: 3px solid var(--orange); outline-offset: 4px; }

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 60;
  background: rgba(10,13,14,.96);
  color: var(--paper);
  border-bottom: 1px solid var(--line-dark);
  backdrop-filter: blur(14px);
}
.header-inner { height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 12px; min-width: max-content; }
.brand-mark { width: 46px; height: 38px; border: 1px solid rgba(185,238,0,.62); display: grid; grid-template-columns: repeat(3,1fr); align-items: stretch; background: rgba(185,238,0,.06); }
.brand-mark span { display: grid; place-items: center; font-size: 11px; font-weight: 900; color: var(--lime); border-right: 1px solid rgba(185,238,0,.26); }
.brand-mark span:last-child { border-right: 0; }
.brand-copy { display: grid; line-height: 1.05; }
.brand-copy strong { font-size: 15px; letter-spacing: .015em; }
.brand-copy span { font-size: 12px; color: #a4aaa1; margin-top: 4px; }
.site-nav { display: flex; align-items: center; gap: 26px; font-size: 14px; font-weight: 680; }
.site-nav > a:not(.nav-cta) { color: #d5d8d1; }
.site-nav > a:not(.nav-cta):hover { color: var(--lime); }
.nav-cta { background: var(--lime); color: var(--ink); padding: 11px 16px; border-radius: 999px; display: flex; gap: 8px; align-items: center; }
.nav-cta:hover { background: var(--lime-soft); }
.menu-button { display: none; width: 44px; height: 44px; border: 1px solid var(--line-dark); background: transparent; border-radius: 12px; padding: 11px; color: white; }
.menu-button span:not(.sr-only) { display: block; width: 20px; height: 1px; background: currentColor; margin: 5px 0; }

/* Shared typography */
.eyebrow { margin: 0 0 16px; text-transform: uppercase; letter-spacing: .14em; font-size: 10px; font-weight: 850; display: flex; align-items: center; gap: 10px; color: var(--muted); }
.eyebrow span { display: inline-block; width: 26px; height: 1px; background: var(--lime); flex: 0 0 auto; }
.hero .eyebrow, .section-dark .eyebrow, .cta-band .eyebrow { color: #b2b7af; }
.lede { font-size: clamp(18px, 1.7vw, 22px); line-height: 1.52; color: #c5c9c1; max-width: 760px; margin: 0; }
.page-hero .lede { color: #424741; }

/* Hero */
.hero { background: var(--ink); color: var(--paper); position: relative; overflow: hidden; }
.hero::before, .page-hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: linear-gradient(rgba(185,238,0,.045) 1px, transparent 1px), linear-gradient(90deg, rgba(185,238,0,.045) 1px, transparent 1px);
  background-size: 44px 44px;
  mask-image: linear-gradient(to bottom, #000 0%, transparent 90%);
  pointer-events: none;
}
.home-hero { padding: 78px 0 76px; }
.industry-hero { padding: 64px 0 64px; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(470px, .9fr); gap: 68px; align-items: center; position: relative; z-index: 1; }
.hero-copy { min-width: 0; }
.hero h1 { font-size: clamp(48px, 5vw, 70px); line-height: .99; letter-spacing: -.052em; margin: 0 0 26px; max-width: 790px; font-weight: 850; text-wrap: balance; }
.industry-hero h1 { font-size: clamp(44px, 4.5vw, 64px); max-width: 800px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; border: 1px solid var(--lime); background: var(--lime); color: var(--ink); padding: 13px 19px; border-radius: 999px; font-weight: 820; font-size: 14px; min-height: 48px; transition: background .18s ease, border-color .18s ease, transform .18s ease; }
.btn:hover { background: var(--lime-soft); border-color: var(--lime-soft); transform: translateY(-1px); }
.btn-ghost { background: transparent; color: inherit; border-color: rgba(127,132,124,.45); }
.hero .btn-ghost, .section-dark .btn-ghost { border-color: var(--line-dark); color: var(--paper); }
.hero .btn-ghost:hover, .section-dark .btn-ghost:hover { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.28); }
.btn-light { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.btn-light:hover { background: #1b2021; border-color: #1b2021; color: var(--paper); }
.btn-small { padding: 9px 13px; min-height: 38px; font-size: 12px; }
.hero-notes { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px; }
.hero-notes span { border: 1px solid var(--line-dark); padding: 7px 10px; border-radius: 999px; color: #afb4ac; font-size: 12px; background: rgba(255,255,255,.015); }

/* Home hero contractor preview */
.site-preview { position: relative; min-height: 500px; border: 1px solid rgba(185,238,0,.32); background: linear-gradient(145deg, rgba(185,238,0,.06), rgba(255,139,66,.025)); padding: 24px; box-shadow: inset 0 0 0 8px rgba(185,238,0,.018); }
.preview-frame-label { display: flex; justify-content: space-between; gap: 16px; margin-bottom: 18px; color: #889375; font: 800 9px/1 monospace; letter-spacing: .13em; }
.preview-browser { background: #f4f1e9; color: var(--ink); border: 1px solid rgba(255,255,255,.18); box-shadow: 0 18px 55px rgba(0,0,0,.28); }
.preview-browser-bar { height: 32px; background: #15191a; color: #7f857c; display: flex; align-items: center; gap: 6px; padding: 0 11px; font: 700 8px/1 monospace; letter-spacing: .06em; }
.preview-browser-bar i { width: 6px; height: 6px; border-radius: 50%; background: #49504b; }
.preview-browser-bar span { margin-left: 7px; }
.preview-site-nav { min-height: 58px; padding: 12px 15px; display: flex; align-items: center; gap: 14px; border-bottom: 1px solid var(--line); }
.preview-site-brand { display: flex; align-items: center; gap: 8px; font-size: 9px; letter-spacing: .05em; }
.preview-roof { width: 24px; height: 17px; border-left: 4px solid var(--ink); border-top: 4px solid var(--ink); transform: rotate(45deg); margin-right: 3px; }
.preview-site-links { display: flex; gap: 11px; margin-left: auto; font-size: 8px; color: #60655e; }
.preview-site-cta { background: var(--ink); color: var(--paper); border-radius: 999px; padding: 8px 10px; font-size: 8px; font-weight: 800; white-space: nowrap; }
.preview-site-hero { min-height: 285px; padding: 30px 28px; display: grid; grid-template-columns: 1.15fr .85fr; gap: 20px; align-items: center; background: #f8f5ed; }
.preview-site-copy small { color: var(--lime-dark); font: 850 8px/1 monospace; letter-spacing: .12em; }
.preview-site-copy h2 { font-size: 27px; line-height: 1.03; letter-spacing: -.04em; margin: 18px 0 12px; }
.preview-site-copy p { color: #666b63; font-size: 10px; margin: 0 0 18px; }
.preview-button { display: inline-block; background: var(--lime); color: var(--ink); border-radius: 999px; padding: 9px 12px; font-size: 8px; font-weight: 850; }
.preview-house { color: #202627; background: linear-gradient(145deg, #e4e6dc, #cdd2c8); min-height: 190px; display: grid; place-items: center; border-radius: 12px; border: 1px solid rgba(10,13,14,.1); }
.preview-house svg { width: 78%; }
.preview-proof-row { display: grid; grid-template-columns: repeat(4, 1fr); background: #edf0e6; border-top: 1px solid var(--line); }
.preview-proof-row span { padding: 12px 8px; border-right: 1px solid var(--line); font-size: 7px; font-weight: 800; text-align: center; text-transform: uppercase; letter-spacing: .05em; }
.preview-proof-row span:last-child { border-right: 0; }
.preview-path { position: absolute; right: -18px; bottom: 16px; width: 240px; padding: 14px 15px; background: var(--orange); color: var(--ink); box-shadow: 0 12px 32px rgba(0,0,0,.22); display: grid; gap: 5px; }
.preview-path small { font: 850 8px/1 monospace; letter-spacing: .1em; }
.preview-path strong { font-size: 12px; }

/* Value strip */
.strip { background: var(--lime); border-bottom: 1px solid rgba(10,13,14,.18); }
.strip-grid { display: grid; grid-template-columns: repeat(4,1fr); }
.strip-grid > div { padding: 23px 20px; border-right: 1px solid rgba(10,13,14,.18); display: grid; align-content: center; min-height: 90px; }
.strip-grid > div:first-child { padding-left: 0; }
.strip-grid > div:last-child { border-right: 0; }
.strip-grid strong { font-size: 24px; line-height: 1; letter-spacing: -.02em; }
.strip-grid span { font-size: 12px; margin-top: 7px; color: #344000; }

/* Sections */
.section { padding: 92px 0; position: relative; }
.section-soft { background: var(--paper-2); }
.section-dark { background: var(--ink); color: var(--paper); }
.section-head { max-width: 770px; margin-bottom: 42px; }
.section-head h2, .split-copy h2, .two-col h2, .cta-inner h2, .split-callout h2 { font-size: clamp(34px, 4vw, 54px); line-height: 1.05; letter-spacing: -.043em; margin: 0 0 17px; text-wrap: balance; }
.section-head p:not(.eyebrow) { font-size: 18px; color: #555b54; margin: 0; max-width: 710px; }
.section-dark .section-head p:not(.eyebrow), .section-dark p { color: #b4b9b0; }

/* Industry cards */
.industry-grid { display: grid; grid-template-columns: repeat(4,1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.industry-card { min-height: 320px; padding: 25px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; background: rgba(255,255,255,.18); transition: background .18s ease, transform .18s ease; }
.industry-card:hover { background: var(--lime); transform: translateY(-2px); }
.card-index { font: 800 10px/1 monospace; color: #777b73; margin-bottom: 52px; }
.industry-card h3 { font-size: 24px; letter-spacing: -.033em; margin: 0 0 15px; }
.industry-card p { font-size: 14px; color: #5d635b; margin: 0 0 24px; }
.card-link { margin-top: auto; font-size: 12px; font-weight: 820; }
.card-link b { float: right; }
.center-action { text-align: center; margin-top: 34px; }
.text-link { font-weight: 820; border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.text-link.big { font-size: 17px; }

/* Comparison */
.compare-grid { display: grid; grid-template-columns: .78fr 1.22fr; gap: 82px; }
.sticky-head { position: sticky; top: 118px; align-self: start; }
.comparison-stack { display: grid; gap: 14px; }
.comparison { border: 1px solid var(--line-dark); padding: 29px; border-radius: var(--radius); min-height: 205px; }
.comparison span { font: 850 9px/1 monospace; letter-spacing: .14em; }
.comparison h3 { font-size: 26px; line-height: 1.15; margin: 33px 0 14px; letter-spacing: -.033em; }
.comparison p { margin: 0; }
.comparison.bad { opacity: .62; }
.comparison.good { border-color: rgba(185,238,0,.38); background: rgba(185,238,0,.045); }
.comparison.good span { color: var(--lime); }

/* Services */
.service-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 14px; }
.service-card { padding: 31px; border: 1px solid var(--line); min-height: 260px; border-radius: var(--radius); display: grid; grid-template-columns: 54px 1fr; grid-template-rows: auto 1fr; background: rgba(255,255,255,.2); transition: border-color .18s ease, box-shadow .18s ease, transform .18s ease; }
.service-card > span { font: 850 10px/1 monospace; color: var(--lime-dark); }
.service-card h3 { font-size: 27px; letter-spacing: -.03em; margin: 0; }
.service-card p { grid-column: 2; margin: 18px 0 0; color: #5d635b; font-size: 16px; }
.service-card:hover { border-color: var(--lime-dark); box-shadow: var(--shadow); transform: translateY(-2px); }

/* Process */
.lime-section { background: var(--lime); }
.process-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: 78px; }
.dark-eye { color: #344000; }
.dark-eye span { background: var(--ink); }
.process-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(10,13,14,.25); }
.process-list li { display: grid; grid-template-columns: 70px 1fr; gap: 20px; padding: 23px 0; border-bottom: 1px solid rgba(10,13,14,.25); }
.process-list b { font: 900 11px/1 monospace; }
.process-list h3 { margin: 0 0 5px; font-size: 22px; }
.process-list p { margin: 0; color: #344000; }

/* Pricing teaser */
.split-callout { display: grid; grid-template-columns: .9fr 1.1fr; gap: 84px; align-items: center; }
.split-callout > div:first-child p:not(.eyebrow) { font-size: 18px; color: #585d56; }
.price-mini { border-top: 1px solid var(--line); }
.price-mini > div { display: grid; grid-template-columns: 1fr auto; gap: 6px 20px; padding: 22px 0; border-bottom: 1px solid var(--line); }
.price-mini strong { font-size: 26px; }
.price-mini small { grid-column: 1 / -1; color: #777b73; }

/* Guides */
.guide-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 14px; }
.guide-card { min-height: 315px; border: 1px solid var(--line-dark); border-radius: var(--radius); padding: 26px; display: flex; flex-direction: column; transition: transform .18s ease, border-color .18s ease, background .18s ease; }
.guide-card > span { color: var(--lime); font: 850 9px/1 monospace; letter-spacing: .12em; }
.guide-card h3, .guide-card h2 { font-size: 24px; line-height: 1.12; letter-spacing: -.035em; margin: 38px 0 14px; }
.guide-card p { font-size: 14px; margin: 0 0 22px; }
.guide-card b { margin-top: auto; font-size: 12px; }
.guide-card:hover { transform: translateY(-2px); border-color: rgba(185,238,0,.55); background: rgba(185,238,0,.035); }
.guide-grid-full .guide-card { border-color: var(--line); color: var(--ink); background: rgba(255,255,255,.16); }
.guide-grid-full .guide-card p { color: #5d635b; }
.guide-grid-full .guide-card > span { color: var(--lime-dark); }
.guide-grid-full .guide-card:hover { background: var(--lime); border-color: var(--lime); }

/* CTA */
.cta-band { background: var(--orange); color: var(--ink); padding: 62px 0; }
.cta-inner { display: flex; align-items: center; justify-content: space-between; gap: 34px; }
.cta-inner h2 { margin-bottom: 0; max-width: 760px; }
.cta-inner .eyebrow { color: #4f2d18; }
.cta-inner .eyebrow span { background: var(--ink); }

/* Breadcrumb + standard hero */
.breadcrumbs { display: flex; gap: 9px; align-items: center; font-size: 12px; color: #7a7f77; padding-top: 22px; overflow-x: auto; white-space: nowrap; }
.breadcrumbs a { font-weight: 700; color: #4e544d; }
.breadcrumbs a:hover { text-decoration: underline; }
.page-hero { position: relative; padding: 72px 0 62px; overflow: hidden; }
.page-hero .shell { position: relative; z-index: 1; }
.page-hero h1 { color: var(--ink); font-size: clamp(44px, 5vw, 66px); line-height: 1; letter-spacing: -.05em; margin: 0 0 24px; max-width: 900px; font-weight: 850; text-wrap: balance; }
.page-hero .hero-actions .btn-ghost { color: var(--ink); border-color: var(--line); }
.page-hero .hero-actions .btn-ghost:hover { background: rgba(10,13,14,.04); }

/* Sticky in-page nav */
.mini-nav { background: var(--lime); position: sticky; top: 76px; z-index: 35; border-bottom: 1px solid rgba(10,13,14,.15); }
.mini-nav .shell { display: flex; gap: 25px; overflow-x: auto; white-space: nowrap; scrollbar-width: none; }
.mini-nav .shell::-webkit-scrollbar { display: none; }
.mini-nav a { padding: 12px 0; font-size: 12px; font-weight: 820; }
.mini-nav a:hover { text-decoration: underline; }
#services, #proof, #conversion, #seo, #mistakes, #faq { scroll-margin-top: 125px; }

/* Industry sample preview */
.trade-preview { border: 1px solid rgba(185,238,0,.34); padding: 23px; background: linear-gradient(145deg, rgba(185,238,0,.055), rgba(255,255,255,.015)); box-shadow: inset 0 0 0 7px rgba(185,238,0,.014); }
.trade-preview-top { display: flex; justify-content: space-between; gap: 18px; margin-bottom: 16px; font: 850 9px/1 monospace; letter-spacing: .12em; color: #879274; }
.trade-preview-browser { background: var(--paper); color: var(--ink); border: 1px solid rgba(255,255,255,.14); box-shadow: 0 18px 52px rgba(0,0,0,.24); }
.trade-preview-nav { min-height: 58px; padding: 13px 15px; display: flex; align-items: center; justify-content: space-between; gap: 15px; border-bottom: 1px solid var(--line); }
.trade-preview-nav b { font-size: 9px; letter-spacing: .04em; }
.trade-preview-nav span { border-radius: 999px; background: var(--ink); color: var(--paper); padding: 8px 10px; font-size: 8px; font-weight: 820; text-transform: capitalize; }
.trade-preview-body { padding: 34px 28px 30px; min-height: 260px; background: linear-gradient(140deg, #f8f5ed, #e8eadf); }
.trade-preview-body small { color: var(--lime-dark); font: 850 8px/1 monospace; letter-spacing: .12em; }
.trade-preview-body h2 { font-size: 32px; line-height: 1.05; letter-spacing: -.04em; margin: 20px 0 10px; }
.trade-preview-body p { font-size: 11px; color: #62685f; margin: 0 0 24px; }
.trade-preview-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; }
.trade-preview-actions span { display: inline-block; background: var(--lime); border-radius: 999px; padding: 9px 11px; font-size: 8px; font-weight: 850; text-transform: capitalize; }
.trade-preview-actions i { font-style: normal; font-size: 9px; color: #555b54; border-bottom: 1px solid currentColor; }
.trade-preview-proof { display: grid; gap: 5px; padding: 14px 15px; background: var(--ink); color: var(--paper); }
.trade-preview-proof small { font: 850 8px/1 monospace; letter-spacing: .12em; color: var(--orange); }
.trade-preview-proof strong { font-size: 11px; line-height: 1.35; }
.trade-preview-foot { display: grid; grid-template-columns: repeat(4,1fr); margin-top: 15px; gap: 9px; }
.trade-preview-foot span { border-top: 1px solid rgba(185,238,0,.26); padding-top: 8px; color: #8f987e; font: 800 8px/1 monospace; text-transform: uppercase; }

/* Industry page content */
.prose-intro .answer { font-size: 19px; line-height: 1.72; color: #3f443e; }
.prose-intro .answer strong { color: var(--ink); }
.six-grid { display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.number-card { padding: 27px; min-height: 220px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); background: rgba(255,255,255,.13); }
.number-card > span, .section-number { font: 850 10px/1 monospace; color: var(--lime-dark); letter-spacing: .1em; }
.number-card h3 { font-size: 22px; margin: 40px 0 12px; letter-spacing: -.03em; }
.number-card p { margin: 0; color: #60665e; font-size: 14px; }
.two-col, .split-copy { display: grid; grid-template-columns: .82fr 1.18fr; gap: 84px; align-items: start; }
.two-col > div:first-child > p:not(.eyebrow) { color: #575d56; font-size: 17px; }
.proof-list { border-top: 1px solid var(--line); }
.proof-list > div:not(.field-note) { display: grid; grid-template-columns: 44px 1fr; padding: 18px 0; border-bottom: 1px solid var(--line); gap: 14px; }
.proof-list span { font: 850 10px/1 monospace; color: var(--lime-dark); padding-top: 6px; }
.proof-list p { margin: 0; font-size: 17px; }
.field-note { margin-top: 30px; padding: 22px; background: var(--ink); color: var(--paper); border-left: 4px solid var(--orange); }
.field-note small { font: 850 9px/1 monospace; letter-spacing: .12em; color: var(--orange); }
.field-note p { font-size: 15px; margin: 10px 0 0; color: #d0d4cc; }
.split-copy .big-copy { font-size: 20px; line-height: 1.65; color: inherit; margin-top: 0; }
.split-copy > div:last-child > p:not(.big-copy) { color: #666c64; }
.section-dark .split-copy > div:last-child > p:not(.big-copy) { color: #acb2a9; }
.split-copy h2 { position: sticky; top: 136px; }
.mistake-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 12px; }
.mistake-grid article { border: 1px solid var(--line); padding: 24px; display: grid; grid-template-columns: 42px 1fr; min-height: 118px; background: rgba(255,255,255,.12); }
.mistake-grid span { font: 850 10px/1 monospace; color: #9b5a30; }
.mistake-grid p { margin: 0; font-size: 17px; }
.related-grid { display: grid; grid-template-columns: repeat(4,1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.related-grid a { padding: 24px; min-height: 250px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; background: rgba(255,255,255,.12); transition: background .18s ease, transform .18s ease; }
.related-grid small { font-size: 9px; text-transform: uppercase; letter-spacing: .11em; color: #777c74; }
.related-grid h3 { font-size: 20px; line-height: 1.15; margin: 33px 0 12px; }
.related-grid p { font-size: 13px; color: #646a62; margin: 0 0 20px; }
.related-grid span { margin-top: auto; font-size: 12px; font-weight: 820; }
.related-grid a:hover { background: var(--lime); transform: translateY(-2px); }

/* FAQs */
.faq-list { border-top: 1px solid var(--line-dark); }
.faq-list details { border-bottom: 1px solid var(--line-dark); padding: 0; }
.faq-list summary { list-style: none; cursor: pointer; padding: 22px 40px 22px 0; font-size: 18px; font-weight: 760; position: relative; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; position: absolute; right: 8px; top: 19px; color: var(--lime); font-size: 24px; font-weight: 400; }
.faq-list details[open] summary::after { content: "−"; }
.faq-list details p { margin: 0; padding: 0 42px 24px 0; color: #b4b9b0; }
.faq-list a { text-decoration: underline; text-decoration-color: var(--lime); }
.light-faq { border-color: var(--line); }
.light-faq details { border-color: var(--line); }
.light-faq details p { color: #535951; }
.light-faq summary::after { color: var(--lime-dark); }

/* Industry directory */
.cluster-section:nth-of-type(even) { background: var(--paper-2); }
.cluster-head { display: grid; grid-template-columns: 78px 1fr; gap: 20px; margin-bottom: 36px; max-width: 860px; }
.cluster-head > span { font: 900 11px/1 monospace; color: var(--lime-dark); padding-top: 10px; }
.cluster-head h2 { font-size: 43px; letter-spacing: -.04em; margin: 0 0 10px; }
.cluster-head p { margin: 0; color: #5b6159; font-size: 17px; }
.directory-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; }
.directory-grid a { border: 1px solid var(--line); padding: 25px; min-height: 275px; display: flex; flex-direction: column; border-radius: 14px; background: rgba(255,255,255,.17); transition: border-color .18s ease, background .18s ease, transform .18s ease; }
.directory-grid small { font-size: 9px; text-transform: uppercase; letter-spacing: .1em; color: #747a72; }
.directory-grid h3 { font-size: 23px; line-height: 1.13; margin: 34px 0 12px; }
.directory-grid p { font-size: 13px; color: #5d645b; margin: 0 0 22px; }
.directory-grid b { margin-top: auto; font-size: 12px; }
.directory-grid a:hover { border-color: var(--lime-dark); background: var(--lime); transform: translateY(-2px); }

/* Core pages */
.core-sections > article { padding: 46px 0; border-top: 1px solid var(--line); }
.core-sections > article:last-child { border-bottom: 1px solid var(--line); }
.core-sections h2 { font-size: 34px; line-height: 1.1; letter-spacing: -.035em; margin: 15px 0; }
.core-sections p { font-size: 18px; line-height: 1.72; color: #4d534c; }
.check-list { columns: 2; column-gap: 40px; margin: 28px 0 0; padding: 0; list-style: none; }
.check-list li { break-inside: avoid; border-top: 1px solid var(--line); padding: 12px 0; font-size: 14px; }
.check-list li::before { content: "+"; color: var(--lime-dark); font-weight: 900; margin-right: 8px; }

/* Pricing */
.pricing-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 14px; align-items: stretch; }
.price-card { border: 1px solid var(--line); padding: 29px; display: flex; flex-direction: column; border-radius: var(--radius); background: #f9f6ef; }
.price-card.featured-price { background: var(--ink); color: var(--paper); border-color: var(--ink); transform: translateY(-8px); }
.price-card h2 { font-size: 30px; margin: 10px 0; }
.price-card > div:first-child > small { font: 850 9px/1 monospace; color: var(--lime-dark); }
.featured-price > div:first-child > small { color: var(--lime); }
.price-card > div:first-child p { min-height: 76px; color: #5a6058; }
.featured-price > div:first-child p { color: #b2b8af; }
.price { display: grid; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: 21px 0; margin: 10px 0 18px; }
.featured-price .price { border-color: var(--line-dark); }
.price strong { font-size: 42px; letter-spacing: -.04em; }
.price span { font-size: 12px; color: #777c74; }
.price b { margin-top: 12px; }
.price small { font-size: 11px; color: #777c74; }
.price-card ul { list-style: none; padding: 0; margin: 0 0 24px; }
.price-card li { padding: 8px 0 8px 18px; position: relative; font-size: 13px; border-bottom: 1px solid var(--line); }
.featured-price li { border-color: var(--line-dark); }
.price-card li::before { content: "+"; position: absolute; left: 0; color: var(--lime-dark); font-weight: 900; }
.featured-price li::before { color: var(--lime); }
.price-note { font-size: 12px; color: #777c74; margin: auto 0 20px; }

/* Articles */
.article-meta { display: flex; gap: 20px; margin-top: 28px; font-size: 12px; color: #777c74; }
.article-layout { display: grid; grid-template-columns: 250px minmax(0, 760px); gap: 76px; justify-content: center; }
.toc { position: sticky; top: 118px; align-self: start; border-top: 1px solid var(--line); }
.toc > p { font-size: 10px; text-transform: uppercase; letter-spacing: .12em; font-weight: 850; }
.toc a { display: block; padding: 10px 0; border-bottom: 1px solid var(--line); font-size: 13px; color: #5b6259; }
.toc a:hover { color: var(--lime-dark); }
.article-body > section { padding: 0 0 48px; margin-bottom: 48px; border-bottom: 1px solid var(--line); scroll-margin-top: 135px; }
.article-body h2 { font-size: 34px; line-height: 1.12; letter-spacing: -.035em; margin: 0 0 18px; }
.article-body p { font-size: 18px; line-height: 1.78; color: #424841; margin: 0; }
.article-links h2 { font-size: 28px; }
.article-links a { display: flex; justify-content: space-between; gap: 18px; border-top: 1px solid var(--line); padding: 14px 0; font-weight: 820; }
.article-links a:last-child { border-bottom: 1px solid var(--line); }

/* Contact */
.contact-hero { padding-bottom: 88px; }
.contact-layout { display: grid; grid-template-columns: .88fr 1.12fr; gap: 82px; align-items: start; }
.contact-layout h1 { font-size: clamp(44px, 4.8vw, 64px); }
.contact-person { display: flex; gap: 16px; align-items: center; margin-top: 34px; }
.initials { width: 62px; height: 62px; border-radius: 50%; display: grid; place-items: center; background: var(--ink); color: var(--lime); font-weight: 900; }
.contact-person > div:last-child { display: grid; }
.contact-person span { font-size: 13px; color: #777c74; }
.contact-person a { font-size: 13px; font-weight: 820; margin-top: 3px; }
.contact-points { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin-top: 36px; }
.contact-points > div { border-top: 1px solid var(--line); padding-top: 13px; }
.contact-points small { font: 850 9px/1 monospace; color: var(--lime-dark); letter-spacing: .1em; }
.contact-points p { font-size: 13px; color: #5b6259; }
.project-form { background: var(--ink); color: var(--paper); padding: 31px; border-radius: var(--radius); display: grid; grid-template-columns: 1fr 1fr; gap: 18px; box-shadow: var(--shadow); }
.project-form label { display: grid; gap: 7px; font-size: 12px; font-weight: 820; }
.project-form input, .project-form select, .project-form textarea { width: 100%; border: 1px solid rgba(245,242,234,.2); background: #15191a; color: var(--paper); padding: 12px 13px; border-radius: 9px; min-height: 48px; }
.project-form input::placeholder, .project-form textarea::placeholder { color: #6e756c; }
.project-form textarea { resize: vertical; }
.project-form .full { grid-column: 1 / -1; }
.project-form .consent { display: flex; grid-template-columns: none; flex-direction: row; align-items: flex-start; font-weight: 500; color: #b4b9b0; }
.project-form .consent input { width: 18px; min-height: 18px; margin: 3px 0 0; }
.form-foot { font-size: 12px; color: #8c9288; margin: 0; }
.form-foot a { text-decoration: underline; }
.honeypot { position: absolute; left: -9999px; }
.form-status { grid-column: 1 / -1; padding: 12px; border-radius: 8px; background: rgba(185,238,0,.12); border: 1px solid rgba(185,238,0,.38); color: #e7f6ad; font-size: 13px; }
.form-status.error { background: rgba(255,139,66,.1); border-color: rgba(255,139,66,.48); color: #ffd8bd; }

/* Legal */
.legal-copy h2 { font-size: 30px; margin: 42px 0 12px; }
.legal-copy p { font-size: 17px; color: #4c534b; }
.legal-note { border-left: 4px solid var(--orange); padding: 16px; background: var(--paper-2); }
.error-page { min-height: 64vh; display: grid; align-items: center; }

/* Consent */
.cookie-panel { position: fixed; left: 20px; bottom: 20px; z-index: 100; width: min(460px, calc(100% - 40px)); background: var(--ink); color: var(--paper); border: 1px solid rgba(185,238,0,.34); padding: 20px; border-radius: 14px; box-shadow: 0 16px 50px rgba(0,0,0,.32); }
.cookie-panel p { margin: 0; font-size: 13px; color: #b3b8af; }
.cookie-panel strong { color: var(--paper); }
.cookie-actions { display: flex; gap: 8px; margin-top: 14px; }
.cookie-settings { appearance: none; border: 0; padding: 0; background: transparent; color: #b7bcb3; font: inherit; font-size: 13px; text-align: left; cursor: pointer; }
.cookie-settings:hover { color: var(--lime); }

/* Footer */
.site-footer { background: var(--ink); color: var(--paper); padding: 70px 0 24px; border-top: 1px solid var(--line-dark); }
.footer-grid { display: grid; grid-template-columns: 1.5fr repeat(3,1fr); gap: 52px; }
.footer-grid > div:not(.footer-brand) { display: flex; flex-direction: column; gap: 9px; }
.footer-grid a:not(.brand), .footer-grid button { font-size: 13px; color: #b4b9b0; }
.footer-grid a:hover, .footer-grid button:hover { color: var(--lime); }
.footer-brand p { max-width: 330px; color: #8f968c; font-size: 14px; }
.footer-title { font-size: 10px; text-transform: uppercase; letter-spacing: .12em; color: #697067; margin: 0 0 8px; }
.footer-bottom { border-top: 1px solid var(--line-dark); margin-top: 52px; padding-top: 21px; display: flex; justify-content: space-between; color: #686f66; font-size: 11px; }

/* Tablet */
@media (max-width: 1080px) {
  .hero-grid { grid-template-columns: 1fr; gap: 46px; }
  .home-hero .hero-copy { max-width: 820px; }
  .site-preview, .trade-preview { max-width: 760px; width: 100%; }
  .industry-grid { grid-template-columns: repeat(2,1fr); }
  .compare-grid, .process-grid, .split-callout, .two-col, .split-copy, .contact-layout { grid-template-columns: 1fr; gap: 42px; }
  .sticky-head, .split-copy h2 { position: static; }
  .related-grid { grid-template-columns: repeat(2,1fr); }
  .pricing-grid { grid-template-columns: 1fr; }
  .price-card.featured-price { transform: none; }
  .article-layout { grid-template-columns: 1fr; }
  .toc { position: static; display: none; }
  .footer-grid { grid-template-columns: 1.3fr 1fr 1fr; }
  .footer-grid > div:last-child { grid-column: 2; }
  .directory-grid { grid-template-columns: repeat(2,1fr); }
}

/* Mobile */
@media (max-width: 800px) {
  :root { --shell: min(100% - 28px, 1240px); }
  .header-inner { height: 68px; }
  .menu-button { display: block; }
  .site-nav { position: fixed; inset: 68px 0 auto 0; background: var(--ink); border-top: 1px solid var(--line-dark); padding: 20px 14px 28px; display: none; flex-direction: column; align-items: stretch; gap: 0; box-shadow: 0 24px 50px rgba(0,0,0,.26); }
  .site-nav.open { display: flex; }
  .site-nav > a { padding: 14px; border-bottom: 1px solid var(--line-dark); }
  .site-nav .nav-cta { margin-top: 12px; border-bottom: 0; text-align: center; justify-content: center; }
  .mini-nav { top: 68px; }
  .home-hero { padding: 62px 0 58px; }
  .industry-hero { padding: 52px 0; }
  .page-hero { padding: 54px 0 44px; }
  .section { padding: 66px 0; }
  .strip-grid { grid-template-columns: 1fr 1fr; }
  .strip-grid > div:nth-child(2) { border-right: 0; }
  .strip-grid > div { border-bottom: 1px solid rgba(10,13,14,.18); padding-left: 0; }
  .six-grid, .guide-grid, .directory-grid { grid-template-columns: 1fr; }
  .industry-grid { grid-template-columns: 1fr 1fr; }
  .featured-industries .industry-card { min-height: 270px; }
  .service-grid { grid-template-columns: 1fr; }
  .related-grid { grid-template-columns: 1fr 1fr; }
  .mistake-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
  .footer-grid > div:last-child { grid-column: auto; }
  .article-body h2 { font-size: 30px; }
  .article-body p { font-size: 17px; }
  .project-form { grid-template-columns: 1fr; }
  .project-form .full { grid-column: auto; }
  .contact-points { grid-template-columns: 1fr; }
  .check-list { columns: 1; }
  .cta-inner { align-items: flex-start; flex-direction: column; }
  .cluster-head { grid-template-columns: 40px 1fr; }
  .preview-site-links { display: none; }
  .preview-path { right: 10px; bottom: -24px; }
  .site-preview { margin-bottom: 26px; }
}

@media (max-width: 560px) {
  .brand-copy { display: none; }
  .hero h1 { font-size: 43px; }
  .industry-hero h1, .page-hero h1 { font-size: 40px; }
  .lede { font-size: 18px; }
  .hero-actions { display: grid; }
  .btn { width: 100%; }
  .industry-grid { grid-template-columns: 1fr; }
  .featured-industries .industry-card { min-height: 245px; }
  .strip-grid { grid-template-columns: 1fr; }
  .strip-grid > div { border-right: 0; min-height: 76px; }
  .related-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-grid > div:last-child { grid-column: auto; }
  .footer-bottom { display: grid; gap: 8px; }
  .price-card { padding: 22px; }
  .project-form { padding: 22px; }
  .cookie-actions { display: grid; }
  .cookie-actions .btn { width: 100%; }
  .article-meta { display: grid; gap: 4px; }
  .site-preview { padding: 14px; min-height: 430px; }
  .preview-site-nav { padding: 10px; }
  .preview-site-cta { display: none; }
  .preview-site-hero { grid-template-columns: 1fr; min-height: 300px; padding: 24px 20px; }
  .preview-house { display: none; }
  .preview-site-copy h2 { font-size: 26px; }
  .preview-proof-row { grid-template-columns: 1fr 1fr; }
  .preview-proof-row span:nth-child(2) { border-right: 0; }
  .preview-proof-row span:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .preview-path { position: static; width: 100%; margin-top: 14px; }
  .trade-preview { padding: 14px; }
  .trade-preview-nav span { display: none; }
  .trade-preview-body { min-height: 235px; padding: 27px 20px; }
  .trade-preview-body h2 { font-size: 28px; }
  .trade-preview-foot { grid-template-columns: 1fr 1fr; }
}

/* Editorial guide components */
.article-body > section > p + p { margin-top: 18px; }
.article-list { margin: 22px 0 0; padding-left: 24px; color: #424841; }
.article-list li { font-size: 17px; line-height: 1.65; margin: 9px 0; padding-left: 4px; }
.article-table-wrap { overflow-x: auto; margin: 24px 0 0; border: 1px solid var(--line); border-radius: 14px; background: rgba(255,255,255,.35); }
.article-table { width: 100%; min-width: 620px; border-collapse: collapse; }
.article-table th, .article-table td { text-align: left; vertical-align: top; padding: 15px 16px; border-bottom: 1px solid var(--line); font-size: 14px; line-height: 1.45; }
.article-table th { background: rgba(23,27,23,.055); color: var(--ink); font-size: 12px; letter-spacing: .035em; }
.article-table tbody tr:last-child td { border-bottom: 0; }
.article-note { margin-top: 24px; padding: 18px 20px; border-left: 3px solid var(--lime-dark); background: rgba(185,238,0,.10); }
.article-note strong { display: block; margin-bottom: 7px; font-size: 11px; letter-spacing: .1em; text-transform: uppercase; }
.article-note p { font-size: 16px; line-height: 1.6; }
.article-sources { margin-top: 58px; padding-top: 34px; border-top: 1px solid var(--line); }
.article-sources h2 { font-size: 26px; margin: 0 0 12px; }
.article-sources > p { font-size: 14px; line-height: 1.55; color: #686e66; margin-bottom: 18px; }
.article-sources ol { padding-left: 20px; margin: 0; }
.article-sources li { margin: 10px 0; font-size: 14px; line-height: 1.5; }
.article-sources a { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; }
@media (max-width: 760px) {
  .article-table th, .article-table td { padding: 13px 14px; }
  .article-list li { font-size: 16px; }
  .article-note { padding: 16px 17px; }
}
.article-body { min-width: 0; }
.article-table-wrap { max-width: 100%; }
@media (max-width: 760px) {
  .breadcrumbs { white-space: normal; flex-wrap: wrap; overflow-x: visible; line-height: 1.35; }
}