What are the current CWD website packages?
CWD publishes three scopes. Starter is aimed at a compact site. Professional adds more pages, brand work, and a broader SEO setup. Advanced supports a larger service architecture and more recurring work. The monthly portion of each package carries a 12-month commitment.
| Package | Pages | Down payment | Monthly fee | Core difference |
|---|---|---|---|---|
| Starter | 1 to 5 | $1,299 | $49 | Compact website and basic SEO setup |
| Professional | 6 to 10 | $2,499 | $59 | More pages, logo/brand sheet, broader SEO setup |
| Advanced | 11 to 20 | $4,899 | $69 | Larger site, brand strategy, local SEO scope, regular updates |
Why does page count change the cost?
A useful page is not only another layout. It needs a search purpose, heading structure, copy, links, metadata, responsive QA, and a place in the site architecture. A 5-page site may introduce a contractor. A 20-page site can separate service lines, project types, locations, and supporting guides.
The extra pages should solve distinct customer questions. Creating ten near-identical city pages or ten service pages with swapped nouns produces more URLs without producing much more value. Google warns against substantially similar doorway pages built to capture similar queries (Google Search Central, 2026).
Why does original content change the quote?
Trade-specific writing requires service research, buyer questions, proof requirements, internal links, and fact checks. A generic paragraph that changes roofer to plumber is cheap to produce because almost no editorial work happened. A useful service page needs details that belong to the service.
Google's people-first content guidance asks whether a page provides original information or analysis, covers the topic sufficiently, and adds value beyond simply rewriting other sources (Google Search Central, 2025). That standard matches good commercial writing even before search rankings enter the discussion.
Which features create real development work?
Forms, CRM connections, quote calculators, review feeds, booking tools, galleries, financing integrations, location finders, analytics events, and call tracking can change the development scope. The price difference depends on what the integration does and whether an outside platform supplies a stable API or embed.
Performance work belongs in the technical scope too. Google currently uses LCP, INP, and CLS as Core Web Vitals and recommends good real-world performance across loading, responsiveness, and visual stability (Google Search Central, 2025). A lightweight static site and a plugin-heavy site can require very different maintenance work.
What recurring costs should a contractor expect?
Recurring work can include hosting, backups, security monitoring, code updates, content edits, new pages, form testing, analytics checks, and ongoing SEO. The proposal should state which tasks are included and which are billed separately.
Ask what happens after the minimum term. The answer should cover hosting, domain control, site-file ownership, future edits, and migration. Those terms affect the long-term cost more than a small difference in the first invoice.
What should be written into a website proposal?
A proposal that names the deliverables is easier to compare and easier to manage after the project starts. A broad promise such as complete SEO or unlimited support needs a definition before it has commercial value.
- List every planned page and its purpose.
- Name who writes copy and who supplies photos.
- Name the included forms, integrations, and tracking events.
- Separate launch SEO work from recurring SEO work.
- State revision limits, maintenance scope, and response terms.
- State ownership, cancellation, hosting, and migration terms.
buy the architecture before buying the page count. A smaller site with the right service map is more useful than a larger site made of duplicate filler.
Related pages
contractor website design pricing ↗contractor website design services ↗request a contractor website quote ↗Sources used for factual checks
Primary sources are listed for claims about Google Search, Google Business Profile, and U.S. advertising rules. CWD's page-structure recommendations are editorial guidance.