What does CWD charge for a roofing website?
CWD uses three published website packages. Starter covers 1 to 5 pages. Professional covers 6 to 10 pages and adds brand and search work. Advanced covers 11 to 20 pages and a broader local SEO scope. Each package has a 12-month monthly commitment.
A roofing company can fit inside any of the three. The correct scope depends on how many roofing services need separate pages, how much project proof exists, and whether multiple service areas need useful local content.
| Package | Website scope | Down payment | Monthly fee |
|---|---|---|---|
| Starter | 1 to 5 pages | $1,299 | $49 for 12 months |
| Professional | 6 to 10 pages | $2,499 | $59 for 12 months |
| Advanced | 11 to 20 pages | $4,899 | $69 for 12 months |
When is a 5-page roofing site enough?
A 5-page site can work for a small roofer with a narrow offer and one market. A practical map is Home, Roofing Services, Projects, About, and Contact. The Roofing Services page can summarize repair, replacement, inspections, and storm work when the company is not ready to support separate pages with useful detail.
Five pages become restrictive when roof repair, roof replacement, commercial roofing, storm damage, metal roofing, and inspections attract different buyers. Those services involve different questions, proof, urgency, and calls to action. Combining all of them into one page makes the visitor sort through information that may not apply to the job.
What actually increases the price?
Six scope items drive most roofing website cost: page count, original copy, project-photo organization, custom graphics, integrations, and ongoing support. A project gallery built from labeled jobs requires more editorial work than a folder of unlabeled photos. A quote form that routes residential and commercial leads requires more planning than a basic contact form.
Brand work changes scope too. Logo design, a brand guideline sheet, custom icons, truck or yard-sign graphics, and a consistent photo treatment are separate production tasks. The proposal should name those tasks rather than hiding them under a broad phrase such as custom design.
What SEO belongs in the website build?
The build should contain crawlable HTML links, descriptive page titles, one clear main heading, canonical URLs, a sitemap, useful internal links, responsive layouts, and image handling that does not make the page unnecessarily heavy. Google recommends crawlable links and descriptive anchor text, and it recommends a good overall page experience rather than one isolated performance metric (Google Search Central, 2025).
Ongoing local SEO is a separate operating scope. New service pages, location content, project stories, Business Profile work, link acquisition, digital PR, and recurring content updates require work after launch. A website proposal should separate launch tasks from monthly search work.
How should a roofer compare two website quotes?
Compare the page map first. Then compare who writes the copy, who selects and labels project photos, which forms or integrations are included, what happens after launch, and who owns the site files. A $2,000 five-page brochure and a $5,000 service-led site are not competing versions of the same deliverable.
- Match the number and purpose of pages.
- Match copywriting and project-gallery work.
- Match launch SEO tasks and recurring SEO tasks.
- Match hosting, maintenance, backups, and update terms.
- Match ownership, cancellation, and post-contract terms.
the page map is the fastest way to expose a misleading price comparison. Ask each provider to name every page before comparing totals.
Related pages
roofing website design ↗contractor website design pricing ↗request a roofing website quote ↗Sources used for factual checks
Primary sources are listed for claims about Google Search, Google Business Profile, and U.S. advertising rules. CWD's page-structure recommendations are editorial guidance.